As SEO and digital marketing tactics and tools continue to evolve, change, become outdated, or be replaced, it’s vital for digital marketing agencies to be aware of what is in and what is out. One particular tool, link building and
Imagine what a wonderful world it would be for you and your clients if every email marketing campaign you sent out was opened, read, and responded to accordingly? You’d be the top agency and your clients’ ROI would be rocket
When closing a sale, it’s not enough that a brand offers customers something worthwhile that’s better than what others offer and adds real value. The brand needs to be able to clearly communicate this offer and its value. As a
Damian Papworth, CEO of Globital, spent a week in Dubai in October 2017 to lead and facilitate a week of training and workshops with the Pakistan SEO, AdWords, Web Design, Lead Generation, Social Media and Operation team managers. This was
Are Your Clients Happy With Their Current Conversion Rates on Their AdWords or Social Media Advertising Campaigns? As an agency, you should always be looking for more ways to add value to their digital marketing, instead of waiting for a
When search engines were first starting out, you could choose some critical keywords, like ‘best sneakers’, and then literally stuff your webpage full of those keywords. The search engine would then recognise all these keywords, and give you a higher
There is a strong case to be made for marketing on Instagram. In 2017, the statistics surrounding the platform are rather impressive, with 400 million daily active users. Better still, 80% of the platform’s users follow at least one business,
Social media advertising is here to stay in South Africa and more South Africans have access to social media than ever before. According to a recent South African social media landscape study, our country has 13 million Facebook users, 7.4
Your clients are probably unaware of the dedication and time you put in to managing their digital presence. They’re also probably blissfully unaware of the enormous costs and resources that go into managing a successful SEO campaign. Undoubtedly, one of
Although you may have invested in excellent SEO copywriting for your clients’ blogs, it is just as important to ensure that such blogs are well-embedded with reputable and well referenced links. However, having a ton of links on your clients’
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