Although you may have invested in excellent SEO copywriting for your clients’ blogs, it is just as important to ensure that such blogs are well-embedded with reputable and well referenced links.
However, having a ton of links on your clients’ blogs may not necessarily increase traffic or conversion. This may sound a bit contradictory, but it is paramount to consider the way in which the search engines work and then balance it out with the way in which a human mind works.
An Explanation
The University of Edinburgh recently shared its results of a study that they conducted to determine the value of a website and, more peculiarly, the value of a link within a website or blog. Bottom line? The study showed that it may not necessarily be a good thing to have your clients have inbound or outbound links if such sources are of poor quality.
But how would you, a South African digital marketer, just trying to get your clients better rankings, determine the quality of a link? According to the University, a link that is considered good is one that is:
- Accurate
- Objective
- Of some authority
- And whose audience is related to those whose customers your clients want to attract
Think about it, if the link your client uses to drive home a point is connected to a dodgy website in which the writing is offensive, grammatically incorrect and of opinion only, potential customers will lose respect for your client.
Furthermore, with Google’s Penguin online since 2012, websites and blogs who buy links in bulk will be penalised—such a penalty is, simply put, cyber death. To avoid negative effects, consider using only reputable links.
Now, on the other hand, using proper links from reputable sources can boost your clients’ websites and blogs exponentially, not to mention their reputation in the eyes of the reader. If a reputable website is used as a source of your client’s knowledge, readers will value the blog more and may share it on their Social Media. These shares are the Holy Grail for content marketers!
Sharing will produce genuine links for your clients’ blogs, which is what search engines like most…expanding the sitemap.
Building credibility through genuine means and by using well-written copy will inevitably earn your clients a higher ranking because both the search engines and the readers prefer good, relevant content with references of reputable standing.
Related Tags: Blog Writing Service | White Label Copywriting South Africa
