Damian Papworth, CEO of Globital, spent a week in Dubai in October 2017 to lead and facilitate a week of training and workshops with the Pakistan SEO, AdWords, Web Design, Lead Generation, Social Media and Operation team managers.
This was a perfect opportunity for Damian to once-again spend some personal quality time and interaction with staff, imparting skills and knowledge that will improve their abilities to listen, create and provide services to the agencies that the Globital brands around the world support.
“Ongoing training is our company’s way of ensuring our wholesale, white label services are maintained at the same world class standards that I have always held so high,” Damian said, adding, “It’s for this exact reason that I return every year to visit and train the team, and by the looks of things in Pakistan at the moment, I’m chuffed.”
Part of this visit was not only to provide one-on-one training, but also to engage properly with staff to uncover what difficulties and challenges they were facing with regard to their processes and client communication systems and to develop solutions and processes to improve them.
According to Asjad Afzal, the Director of Operations in Pakistan, client services stand to be impacted the most by this training. “This training was a real game changer for me,” he emphasises. “I have benefitted from the ability to expand the vision of my managers from just providing clients with a service to providing them with an optimised and improved client experience. There’s an understanding now that delivering a product or service is just a part of what we do.”
“Lots of our competitors might do what we do, but in order for us to be the best in the world, we need to provide a holistic user experience. I can already see that every one of my team members has become more motivated and directed since training. We’re implementing what we’ve learnt into our systems and I’m very confident this will push business to the next level.”
“My team has never been clearer about the fact that we’re in the business of supporting, managing and creating marketing campaigns for our agencies on behalf of their clients. The goal: to make money for our agencies,” shared Affan Manzoor, Social Media Manager. “I can see that every member of the business is now looking at the bigger marketing picture of the tasks they’re being presented with on a daily basis. By understanding the ‘why’ we’re better able to listen to and understand client demands. As a leader, I also feel more confident than ever that I can get my department on the same page and get the job done.”
It is internal education training such as this that assures Globital clients (digital agencies throughout Australia, New Zealand, South Africa and other parts of the world) that the man at the helm is constantly filtering down his two decades of digital marketing experience to the team members who are working day-in, day-out on their client’s SEO, AdWords, Web Design, Social Media and Lead Generation campaigns.
“Ultimately, this visit was to look for ways to improve our overall support to our clients and to encourage our offshore staff members by including them in the bottom-line service we give to our clients,” Damian concluded.
Related Tag: Wholesale Digital Marketing
