Social media advertising is here to stay in South Africa and more South Africans have access to social media than ever before. According to a recent South African social media landscape study, our country has 13 million Facebook users, 7.4 million Twitter users, 8.28 million YouTube users and 2.68 million Instagram users. These numbers are only going to increase, so all businesses need to be investing in social media marketing.
As a client of White Label Copywriting South Africa you’re already providing your client with quality content from our team of blog article, marketing content, Press Release, SEO and website content copywriters. We’d like to introduce you to our social media analytics service and how it can benefit both you and your clients.
Many local businesses aren’t aware of the importance of social media marketing and see it as a waste of money. What these businesses don’t understand is that with social media analytics one can research and target communications very, very accurately. With the information that social media analytics provides, you can also prove using actual numbers that any suggested improvements made to a social media campaign actually work. This will save your clients time and money and provides an opportunity for you to add value.
As your client’s supplier of content writing services, you can add value to their social media marketing efforts while increasing the scope of the service you provide them. This is because white label content writing and social media marketing are interrelated and one can drastically impact the outcomes of the other. For instance, different social media platforms can all carry the same message but reworded differently so that that each complies with the optimal amount of characters required by each platform. Then there are also important elements such as acronyms, emojis and hashtags. It might all seem simple but if you make a mistake here your clients brand can become ineffectual online and fade into the ether.
Offering clients a social media management and analytics service that integrates your existing content writing services kills two birds with one stone and will ensure that all their communications come out on top. If you’re interested in learning more, just contact White Label Copywriting South Africa today.
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